Episode Transcript
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Hey, welcome back to Easy Business with Kromaite.
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I'm your host, Marina Kromaite,
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and if you're new here,
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welcome.
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Now, you may have noticed something.
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Episode one came out
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somewhere at the end of 2021.
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And this is now the second episode.
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Well, life happens. We all know that. And a whole human actually happened.
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But here I am.
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And that's what counts.
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So this is the place where we are talking about AI and tech and all things that small business owners
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should be using.
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but probably a little bit nervous.
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No judgment. I get it.
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I really do.
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Today's episode is a little bit different.
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I'm going to tell you a story, actually, my story
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about how I accidentally
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fell into the world of
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AI education
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and why a group of women
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looking for friends completely changed the direction
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of my business.
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So picture this.
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I'm part of this group of women, lovely women,
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who are just
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looking
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to meet, make friends, have conversation, have a coffee,
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maybe to chat, maybe some cake even,
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a book club
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as well,
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or a movie club.
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And one day, someone brings
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up AI.
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"it's going to replace us."
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"There will be no need for humans anymore."
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And "we shouldn't be even using that or trust that and this and that". And I'm sitting there. I mean,
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it wasn't in person, it was in
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WhatsApp chat.
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And I'm sitting there and listening and I'm like,
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well,
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probably.
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the exact same thing was said about telephones.
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Television came out, the exact same thing was said about television. Internet came out, like everything new technology-wise that comes out,
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we are terrified
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because we don't really know it yet.
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And
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every single time what happens is that we learn how to use this new tool
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It's just a tool.
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And tools don't replace people.
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People who know
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how to use tools replace people who don't.
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So I spoke up
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right there in the group and I said, look, I understand the fear,
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but maybe there is another way to look at this.
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AI isn't here to replace you.
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AI is here to work for you.
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So right there, someone, the organizer of the group, was like,
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Would you be willing to do a lecture about this? And I said yes, just like that. No big plans, no grand strategy,
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just a simple yes.
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I wanted to share what I knew and then whatever happens next
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depends on them. But at least they will have the knowledge
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of what it actually is and what it actually isn't.
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Because through the conversation, I understood that
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they really do need
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to have that knowledge to make
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an educated
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decision.
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So I put a lecture together. I actually learned a few things
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as well. I realized that my dad
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was actually part of AI because he was
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involved when Kasparov was
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playing with
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a
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computer.
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And that is actually part of
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AI process.
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And I actually remember that.
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So I was part of that as well, even though just as a spectator, not anything else, but that was really, really cool to learn.
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So I went
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in with one simple goal. Share what I know as clearly as I can
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and let people decide for themselves.
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Some will embrace it. Some will not.
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And that's completely okay.
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Everyone gets to have their own opinion about this or that or anything else.
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Who am I to tell someone they're wrong
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for being cautious, for example?
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But something amazing
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happened in that room. They were fascinated, not scared anymore,
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fascinated.
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Because here's what I've learned about fear.
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Most of the time, fear isn't really about the thing itself.
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Fear is about not knowing.
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When you don't understand something, your brain fills in the gaps
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with
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worst case scenario.
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That's just human nature.
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But the moment you start to understand something,
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the fear starts to shrink.
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And that's exactly what happened. I showed them what AI actually is.
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I showed them what AI can do, and most importantly, what AI cannot do.
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I showed them
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that it still needs to be you.
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by the wheel. You can't give everything to AI. It doesn't work like that.
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It's your judgment. It's your creativity,
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your human touch.
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Now I know that some of you might be thinking, but Marina, can't AI be trained to sound like you?
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Can't it learn
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your voice, your style?
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Yes, it can.
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And that's actually a great point.
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AI can learn to mimic your tone, your words, your style,
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but it cannot replicate your thinking,
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your experience, your instincts, your relationships.
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The reason a client trusts you
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specifically.
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That part,
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still 100% human.
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And they got it.
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They really got it. In fact, they asked me to come back and then again.
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Three, 4 lectures later, people were coming up to me saying, "you taught me not to be scared".
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"I actually went home and tried it and I didn't think I could do this,
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but I can".
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And that,
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right there is why I do what I do.
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That experience also led me to write my e-book,
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which is named AI Helped,
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but I still had to do the thinking,
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which I think is probably the most honest title anyone can ever give to an AI book.
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Because that's the truth.
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AI is incredible, but you still have to show up.
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You still have to think.
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You still have to be the human.
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You still have to be the human in the room.
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You can grab
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the link
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in the show notes or just go to ymniza.com
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(ymniza.com)
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and find it there.
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So why am I telling you all this?
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Because I think a lot of you, small business owners listening right now,
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are sitting exactly where those women were sitting.
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Maybe you've heard of AI. I'm sure you did.
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Not just
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maybe. you even tried it once or twice, and that's for sure.
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And maybe you are not sure it's really for you.
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And that's fair.
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But
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here's something worth thinking about.
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the Pareto principle, the 80-20 rule?
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The idea
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that 20% of your efforts produce 80%
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of your results or income.
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In your business, that 20% is you.
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Your relationships, your expertise,
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your judgment calls, your client conversation,
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the things that actually bring the money in.
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That is where your time and energy should be going.
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But most small business owners spend huge chunk of their time on the other 80%. The repetitive, the routine, the administrative.
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And that is exactly where AI shines.
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Not to replace the
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20% that matters most, but to take the weight of the
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80%
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that supports it.
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Think about things like following up with clients
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because everyone means to do it, but somehow it always get pushed to tomorrow.
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Translating or adapting your content for different audiences or platforms.
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the same message, just dressed differently.
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Summarize and research your information. Instead of spending hours reading, you can get the key points in minutes.
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Or answering the same customer questions.
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Writing your FAQs
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once properly.
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and letting AI help you respond consistently every time.
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These are not glamorous tasks,
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but they eat time.
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And time for a small business owner is everything.
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Now, I want to be clear about something. Giving AI
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100% of
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the work,
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not a strategy I'd recommend.
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The businesses that will thrive, in my opinion,
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are the ones that find the right balance.
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AI handling the repetitive,
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humans handling the replaceable.
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That balance is your competitive advantage.
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So here's my challenge to you this week. Pick one thing in your business, just one,
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that takes you more time than it should.
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Just one.
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And ask yourself,
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could AI help me with this?
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Start there.
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And if you are not sure where to start, send me an e-mail at info
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at ymniza.com.
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I actually read every single e-mail from humans
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because, you know, I'm a small business owner. Of course, I need to read the emails.
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And because that's what easy business with Kromaite is all about,
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making stuff simple,
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making it real.
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Making it actually work for your business.
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Okay, so that's a wrap on episode 2.
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And for the record, episode 3
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is not coming in 2027, hopefully.
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Hopefully it will come next week.
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Thank you so much for listening.
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If this episode resonated with you, please share it with one person, just one.
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Someone who you know is a little bit nervous about AI.
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because they need to hear this
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more than they need another scary headline about it.
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You can find me at ymniza.com, grab the e-book, "AI helped, but I still had to do the thinking",
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the link in the show notes,
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and reach me directly at the info
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at ymniza.com.
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I'll see you in the next episode where we're going to get very practical and very specific about
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exactly which AI tools small business owners should actually be using right now. Not the fancy one,
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not the expensive ones, the ones that actually work.
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Until then,
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stay smart, stay human,
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and remember,
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AI works for you,
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not the other way around.
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Talk soon.
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Bye.
